Purple Patch Pillars of Performance



This is the sport specific demand placed on the body to trigger adaptations in the areas of swimming, biking, and running.  The purplepatch focus of this training is to achieve the necessary volume while combining it with healthy lifestyle practices to avoid accumulated fatigue and improve performance.


Functional Strength

Functional strength is resistance training to target mobility, stability and strength to support and improve the movements necessary for a specific sport.  Proper and progressed functional training can improve your biomechanics and efficiency of different muscle groups which all lead to more athletic movements, improved performance, and injury prevention.


Nutrition & Fueling

Nutrition and fueling are what purplepatch fitness uses to highlight the specific purposes of calories intake. They are distinct, yet synergistic aspects of an optimal nutritional approach to support training.  Fueling describes the calories needed to successfully complete a training session or event.Nutrition will encompass the remainder of an athletes diet, outside the fueling window.



Recovery is the body’s physiological process to compensate for the demands of a progressive training load.  Physiological adaptation (e.g. metabolic rest & rebuilding) of the body takes time and must be structured in order to elicit the changes that will optimize athletic performance.

Guide To Success

purplepatch Coaching is built around the purplepatch pillars of performance that set up the opportunity for maximal success for all levels of athlete. As a result, every program includes the following essentials for a comprehensive experience.*

Season Roadmap
Plan your events and training approach to help you continually improve and be fit and fresh for your big A-race.
Tailored Training
Specific progressive workouts and different plan levels based on intensity, life balance and training load
Weekly Video Overview from Matt Dixon on how to approach the week, focus of the main sessions and other education
Meetings With Matt
Weekly Video Chat with Matt Dixon covering training, your plans, and other topics. Performance athletes (view only).
Plan Support
Dedicated daily plan-support where you can ask questions about your training and plan.
Coaches Bulletin
An educational weekly bulletin with Matt’s detailed insights, pressing athletes questions, and news.
Education Feed
Recieve plan and performance specific podcasts, videos and resources to help you prepare and gain a deeper understanding of your event and performance.
Benchmark & Tracking
We will help you set training zones, record your results and provide feedback on your progression
Athlete Connections
Join our athlete community page and connect with other athletes prepping for events, gaining support, camaraderie and advice.
*Elite Membership Excluded

Get The Education Membership

A complete performance education program for coaches and athletes.

Online Coaching

starting at $185/month
The Purple Patch methodology customized to your race schedule, athletic level by discipline, available training hours, and typical weekly schedule.
Season Roadmap

Personal annual roadmap based on race calendar, training focus and goals 

Training Program

Workout schedule tailored to Race Plan, Hours Available and Typical Weekly Schedule.

Delivered via Purple Patch portal and/or email.
Program Refinements

Refinements based on your race calendar, typical weekly training schedule, and hours of training available.

Advanced Program Refinements

Adjusted by your Purple Patch coach for factors such as fatigue, travel, and injury (when you are not in your regular routine)  

A La Carte*
Functional Strength

Fully Integrated Purple Patch progressive strength program into each week of your training plan.

On-Line Support

Opportunity to ask questions about your training and performance. Response time below 24 hours.

Designated Coach

A designated coach who has been hand-selected and trained by Matt Dixon, and matched to your athletic needs and personality. 

A La Carte*
Feedback and Individual Guidance

Unlimited feedback and review with your designated Purple Patch coach.

A La Carte*
Regular Check-Ins

Weekly check-in with your coach to review roadmap, workouts and make adjustments as needed.

A La Carte*
Custom Race Day Planning

Creation of personalized race plan including zones, fueling, and pacing.

A La Carte*
Course overview and general recommendations available on portal and in pre-race briefings.
Weekly Purple Patch Coaches Bulletin

Educational bulletin relevant to the week, written by Matt Dixon

Ongoing Education Stream

Via Purple Patch education program and options for a la carte consulting with Purple Patch dietician.


Delivered via the comprehensive Purple Patch education program.


Access to the private Purple Patch Facebook page, online portal community pages, race meetups and free San Francisco group training options.

Bike Fitting and Posture

Our resident Purple Patch cycling expert is now available for a complete range of services for all triathletes and cyclists.

A La Carte*
Training Camps

Access to some of the best coaches and experts in performance, and offer a healthy blend of education, skills and technique, training, and fun. Check out the Camps page for more info.

A La Carte*

Have Questions? Get in Touch.