Performance Online Coaching

Designed for the self-sufficient athlete. This comprehensive triathlon program is personlized to fit your life, race goals, and season plan. Our anti-generic programming will take your fitness, strength and performance to the next level.


Price: $185/month (3 month minimum)

What it's all About

We have taken great care in evaluating what athletes truly need to be successful in their performance journey. Some of the elements we believe are critical are training plans that can be integrated into life and tailored to your level and needs, ongoing guidance and support, and ongoing education to empower you to be able to make smart training decisions. Typically, athlete’s have had to rely on local individual coaches to gain such tailored plans, but now you can enjoy all the personalization and specificity from purplepatch, with this souped up training solution. The Performance Coaching Package is ideal for:

  • A self-sustaining athlete who is eager to maximize their training investment 
  • An athlete who doesn’t require too much direct feedback and consultations with an individual coach
  • Has a relatively stable training schedule and availability
  • All performance levels, but some triathlon training and racing experience is preferred 

We have now offered this unique training solution for several years, and it has always delivered several IRONMAN and IRONMAN champions and age group winners, including multiple amateur World Championship titles. It is a special purplepatch coaching solution at a great rate.

Program Highlights

  • Welcome
  • On-Boarding call with a purplepatch Coach
  • Planning and Training
  • Personal Season Roadmap for Training and RacesYour season roadmap highlights your races, training focus and other key details of your purplepatch journey
  • Anti generic training plan built into your life scheduleYour training plan is tailored to integrate into your life schedule, and is mapped toward your racing goals. All workouts are written by Matt Dixon, and you enjoy unlimited schedule adaptations to your program  
  • Integrated Functional Strength ProgramOur season-long strength program was custom designed by Dr. John Ball and Matt Dixon to fit the specific demands of triathletes
  • Training Zone Assessment and PrescriptionEarly in your training journey you will complete field test to establish specific training intensities, delivered in power/pace, heart rate and RPE (rate of perceived exertion). Field tests include a 20 minute time trial in cycling, 20 minute time trial in running, and a 400 and 100 for time in swimming. These assessments are repeated periodically in your program
  • Feedback and Communication
  • On-Line SupportUnlimited opportunity to ask questions about your training and performance
  • Access to Recorded Group Video Coaching Sessions with Matt DixonAsk your questions in advance about training, or any aspect of performance, and Matt will answer directly
  • 1:1 Consultations Options with purplepatch CoachesOn an a la carte basis for an additional fee
  • Community and Education
  • Race CalendarCommunity race calendar so you can record your races and results, as well as connect with purplepatch athletes from around the world
  • Access to purplepatch CommunityOur amazing athletes are our lifeblood. Join the family!
  • Weekly purplepatch Coaching BulletinEducational bulletin relevant to the week, written by Matt Dixon
  • Matt Dixon designed triathlon education curriculumOur education curriculum covers every subject of triathlon performance and is delivered on a weekly basis, over the course of the entire season
  • Unlimited access to purplepatch libraryOur ever-growing education library provides a wealth of knowledge on all aspects of triathlon performance with videos, podcasts and written materials


Is there a minimum commitment?
Yes. For the Performance Coaching Monthly Subscription, there is a 3 month minimum. For the Annual Subscription, there is no minimum, but it is non-refundable. For the Annual Subscription, there is no minimum, but it is non-refundable.
Is the annual subscription for the Season?
No. It is a 12-month membership, starting from the sign-up day, which might actually span over more than one season. The purplepatch season run October - October, so if your sign up in January, with an annual membership, it will run January to January, which would span two purplpatch seasons.
How will I receive my training plan?
We have built a custom Plan Delivery platform that is built into your athlete portal. The portal hosts education, support access, weekly overview videos and your personalized training plan.
Where can I learn more about purplepatch fitness
Check-out our website, with special focus on "Pillars of Performance" Visit our our website, we have loads of great blogs, articles, and other resources freely available, but if you are just finding out about purplepatch, its worth spending some time on our Pillars of performance page, to get a primer on our philosophy.
This all seems very good, but I'm still not sure this program is for me. Where can I get more details ?
Drop us a line at Someone on the purplepatch team will respond within 24 hours.


Have Questions? Get in Touch.