Premium Coaching

Designed for the busy athlete who wants the enhanced customization and feedback of an individual coaching relationship. You will be guided by one of our hand chosen assistant coaches, utilizing the workouts of Matt Dixon. You will ave ongoing feedback.


Price: $350/month (3 month minimum )

Who's it for?

If you are looking for an individual coaching relationship, this package is a great place to start. You will be guided by one of Matt Dixon’s hand chosen assistants, all under the guidance and supervision of Matt. Your workouts are all built by Matt Dixon, then curated and refined by your coach, with the entire coaching team reviewing your progress on a weekly basis. The Premium Coaching Package is ideal for:

  • An athlete who wants or needs regular individual feedback and communication with a coach.
  • Someone who may have consistent fluctuations in training schedule or life commitments
  • A complex or unique set of training goals or backgrounds that require great personalization in the approach to training and performance.


Program Highlights


  • Functional Strength

    Fully Integrated Purple Patch progressive strength program into each week of your training plan.


  • Bi-Weekly Personal Feedback and Check-In with Your Coach

    An opportunity to discuss training progression, gain feedback and look ahead to upcoming training via phone or email

  • Matt Dixon Bi-Weekly Review of Your Training Progress

    Matt Dixon reviews your progression and discusses upcoming training focus with your coach

  • Training Peaks Premium Performance Tracking

    Your performance hub. Where we give you workouts, track performance data, and analyze results.

  • 1:1 Consultation Options with Matt Dixon

    A la carte basis, additional fees apply


  • Community Race Calendar

    Community race calendar so you can record your races and results as well as connect with Purple Patch athletes from around the world.

  • Community

    Access to the private Purple Patch Facebook page, online portal community pages, race meetups and free San Francisco group training options.

  • Weekly Purple Patch Coaches Bulletin

    Educational bulletin relevant to the week, written by Matt Dixon

  • Education

    Delivered via the comprehensive Purple Patch education program.

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Have Questions? Get in Touch.