Matt Dixon
High-Performance Coach, Founder of Purple Patch Fitness & Win Cycle
Matt Dixon is one of the world’s most respected coaches, known for transforming the performance of elite athletes and business leaders alike.
A Little About Matt
A former professional triathlete, elite swimmer, and exercise physiologist, Matt is a leading voice in triathlon and endurance sports. He has guided multiple IRONMAN World Champions, Olympic athletes, and world-class teams. His pioneering methodology, the Purple Patch Pillars of Performance, equips athletes and executives to thrive under pressure while balancing the demands of life, work, and sport.
Matt’s influence extends far beyond triathlon. Through Win Cycle, he partners with global executives, researchers, and leadership teams to build sustainable high-performance cultures rooted in resilience and results. His philosophy is simple yet powerful: performance is performance—whether in sport, research, or business.
Coaching & Leadership Experience
Founder & Head Coach, Purple Patch Fitness
Founder & Co-Leader, Win Cycle corporate performance program
Coached multiple IRONMAN World Champions, Olympic athletes, and The Purple Patch Professional Triathlon Squad
IRONMAN U Master Coach
Corporate consultant and keynote speaker for Fortune 500 companies
Athletic Highlights
Former professional triathlete
Elite-level swimmer
Exercise physiologist (MSc)
Support Crew
Matt lives in the San Francisco Bay Area with his wife and Co-CEO Kelli, their son Baxter, and Bernadoodle Mille.
Did You Know?
Matt pioneered team-based approaches in the solo sport of triathlon — fueling fifteen years of unsurpassed results across the Purple Patch professional squad and proving that highly effective teams accelerate performance in any arena.
What Matt’s Athletes & Clients Say
“Matt bridges science and simplicity. He makes me more resilient, more focused, and more effective — on the racecourse and in the boardroom.”