Episode 326: Developing Your Purpose and Goals
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Welcome to the Purple Patch Podcast.
This week, IRONMAN Master Coach Matt Dixon discusses a crucial aspect of your performance journey – finding purpose and setting goals.
These two elements are essential for success, whether aiming for a world championship, building a business, or simply striving to be the best version of yourself. They are the foundation of your performance.
Matt defines and highlights the differences between purpose and goals, and explores the process of building effective goals and understanding their value. He also stresses the importance of creating a plan to achieve these goals, leveraging support and resources, and avoiding common pitfalls that lead to goal failure.
We hope this episode serves as an informative and go-to resource on your performance journey.
If you have any thoughts, or questions, or want to learn about our services, feel free to reach out to us at info@purplepatchfitness.com for a complimentary consultation.
Episode Timestamps
00:00 - 02:52 - Welcome and Episode Introduction
02:59 - 36:07 - The Meat and Potatoes: Part 1 - Purpose Vs. Goals
15:29 - 26:07 - Part 2 - Establishing Goals
26:09 - 36:07 - Part 3 - The Pitfalls
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Full Transcript
Matt Dixon 00:00
Hi, I'm Matt Dixon and welcome to the Purple Patch podcast. The mission of Purple Patch is to empower and educate every human being to reach their athletic potential. Through the lens of athletic potential, you reach your human potential. The purpose of this podcast is to help time-starved people everywhere integrate sports into their lives.
Matt Dixon 00:32
And welcome to the Purple Patch podcast as ever, your host, Matt Dixon, and today, well, we're going to revisit an important part of driving your performance journey: the fuel, the driver, the lightning rod to keep your spirits up when things get tough because we're going to discuss purpose and goals. As you're going to find out, this is a discussion on purpose, and it's a discussion on goals. In other words, they're not the same thing. They're both very valuable in any performance journey, whether you're trying to win a world championship, whether you're looking to build a successful business, or whether you're seeking to become the best version of yourself that you possibly can be. They are your foundation, your bedrock of performance success. Now I hope that you find today valuable, and I think this might be one of those episodes where it becomes one of your reference episodes that you can maybe go back to in the future, and perhaps you'll share it with anyone that might find this education useful, that you might want to go on and start their performance journey, whether it's about getting moving on a day-to-day basis or whether they're trying to win a world championship. As we venture in, I want to integrate a couple of reference stories here, but what you're going to learn is first a definition and a differentiation between what purpose and goals are. Then we're going to dive into actually building your goals, including what their value is, their role, how they can become effective, etc. And then finally, we're going to unpack why goals sometimes fail and hopefully help you avoid some of those pitfalls. And so I want to get going, but I do want to mention that as we go through today, I'm not going to interrupt your listening with any ads or promotions for Purple Patch. What I will say is that if you have any discussion points that you want to add to today's table, if you have any questions, if you want to reach out, if you're interested in any of our services, or anything like that, just ping us at info@purplepatchfitness.com. We'd be delighted to set up a complimentary consultation with you, and of course, you can go to the website purplepatchfitness.com if you want to know anything more about our services, but today we're just going to go deep into education. And so, Barry, without further ado, you are doing a great job on the production of the show, but it is the meat and potatoes.
Matt Dixon 02:59
Yes, purpose and goals. For part one, let's dive in, and I think, actually, ironically, this is the most important part of our conversation we're going to have today, because, without this clarity on the definition and the role of your purpose versus your goals, things are going to stay murky through the journey. And let me tell you upfront that most people don't understand the difference between purpose and goals. Many people don't even consider their purpose; they just dive right into the goals, and so I hope that this first section that we go through could be really helpful in defining how you think about this stuff because I think it's very, very important.
Matt Dixon 03:37
Let's first talk about purpose. Alrighty, your purpose, as I mentioned before, is sort of your driver. I, as a coach, placed a massive amount of emphasis on understanding an athlete's purpose. If I were coaching one of the Purple Patch professionals, I would often start our introductory calls with, All right, great. Let me ask you a couple of questions. Why do you want to chase world-class performance, and what does success represent for you? What does it look like? And these were key questions to help me frame every other conversation from there forward, all of my planning. I want to understand why the athletes are In other words, your purpose represents the core reason behind the actions that you take and is the driver of your commitment to your journey, your long-term motivation, and everything that's going to help you when adversity strikes. And as you've heard me say before, performance is never linear, so there are going to be some obstacles and adversity that you have to navigate. And so your purpose, the way to think about it, is that this is something that has a certain amount of permanence to it; at least it's longer-term thinking. It's not going to shift regularly. It remains consistent over time. And it's important to you; it's important to you and what you believe. So what would be some examples of a purpose? Well, let's first talk about an athlete, and let me just give you a random example of an athlete's purpose. Let's say that we have an amateur athlete who also happens to be a parent. That athlete's purpose might be that they want to be a great role model and example to their children. So that's a deeply held value that is internal. They're doing the sport so that they have a vehicle to be a great role model and an example for their kids. This is common. It's something that I relate to. And if you consider this for a moment, it checks all the boxes. It's long-term. It's something that's valued by the athlete. It drives their commitment and their motivation, even when they're set with setbacks, and it goes well beyond race, choices, target times, PRs, victories, or anything else like that. An individual example of purpose might be someone who says, Okay, I've got a purpose where I want to live a healthy, balanced life that enables me to enjoy time with my family, pursue my hobbies, and contribute to my local community. So they're steeped in quality of life and longevity, and it's very easy when you hear that purpose to see how this purpose will help drive and inform action and habits that that person might adopt. In other words, the actions that they take will increase the likelihood that they're able to enjoy a high quality of life and that they'll have the ability to retain daily functions so that they can stay engaged and active with the people and the community around them that's important to them. So that becomes simple to understand. Then let's extend to a business example, and it might be something really simple: a software founder of a tech company. Their purpose might be to build technology to solve real-world problems and make people's lives easier. It sounds very noble and nice, but it's a driving purpose, so it has nothing to do with whether I want to take a company public or establish a certain level of wealth. Instead, this founder is seeking to solve problems and improve the quality of life of others. This example resonates with me. At Purple Patch, we see ourselves as a purpose-driven organization because we seek to improve the quality of life of our customers, and we do that via education, training, and coaching. And so, as a coach, this is really when we think about purpose; this is where I start with any athlete, whether I'm working with an executive or a professional athlete, whatever it might be, because if I can understand your purpose, then I can tailor the coaching, the education, and the program to fit that mission, and the likelihood of success, in that case, goes up dramatically. So that's your permanence; if you want to call it at least long-term, that's the long that doesn't shift very much.
Matt Dixon 08:18
What about goals, then? That's not quite the same thing. I always view goals as emerging out of your purpose. In other words, they should, in many ways, act as your stepping stones towards progressing to your target purpose. That's a nice way to think about goals, and in fact, it's the only way that they can be successful. Now, goals are quite different from your purpose in many ways because they are specific and measurable outcomes that you aim for in a specific timeframe. So relative to your purpose, which is longer-term, your goals tend to be shorter-term or at least medium-term, and they can also really evolve around the different circumstances that you face. And they might shift once you've hit a prior goal. And so you might say, You know, that goal was great, but now we're going to shift it again. So there's a little bit of plasticity around goals. And if they are leveraged correctly, goals are critical. They're really important. They're very valuable because they provide a compass, a direction, and a framework. They help narrow your focus on the things that are important for you to get to where you want to go. They have measurable milestones of progression, so check in points to understand whether you're on course, successful, and improving or not. And they also tend to foster a certain amount of independence or autonomy because they have that operating structure. They force discipline. They can help you build your confidence in yourself on your journey and even promote a little bit of self-reliance as you go along. So let's put goals into context. Let's first talk about athletic goals. So remember, our athletic purpose was to be a good example and a role model to the children. Well, an athletic goal is quite different from that. It might be; let's just use one at random. Here it might be an athletic goal of aiming to qualify for a world championship event, with their qualifying competition being six months away. So now you have six months. It's a clear purpose; you either qualify or you don't, and it can inform the actions that are necessary for you, from planning your training and the supporting habits to improve yourself as an athlete, to bring you to race day ready to perform at the level that is going to facilitate that qualification. So that's a useful goal. What about an individual example? Remember, our purpose for the individual was seeped in longevity, quality of life, and components like that. A goal might be that the person wants to exercise for 30 minutes at least five times a week, or it might be that they want to improve their body composition and lose 10 pounds over the four months by following a balanced diet and regular exercise routine. So it informs again, it's time-bound, it's measurable, and it creates a catalyst for the necessary actions that are going to take them on a journey to achieve that goal; that feeds into your purpose, and that's where it becomes important. A business example might be for that tech founder to expand their product line and enhance online marketing efforts so that you can increase monthly revenue by 20% over six months. So again, it's time-bound, really measurable, etc., and it's going to inform the actions that you take.
Matt Dixon 11:56
In essence, the way to think about this is that if you want something that you can always remember in your mind, purpose versus goals: purpose is your WHY. Spend a lot of time talking about this with athletes. What's your WHY? What are you looking to do with this? is the WHY behind your doing what you're doing and what you're committing to. Versus goals are the WHAT and HOW. So what are the actions you take? How am I going to get me to move along this progression in this journey to get there? They're going to guide your actions toward fulfilling that purpose. Alrighty? So the purpose is your WHY. Goals are your WHAT and HOW which are very simple. Your purpose is undoubtedly the most important part of your performance journey. And yet, many people don't spend much, if any, time reflecting on that, even though that's your driver of long-term commitment and motivation. I see so many athletes meticulously planning a season of races, and they want to know what power they're going to hold, what place they want to get, and where they want to qualify, but they don't consider what success actually looks like or what truly motivates their journey. Why are they doing it? And these are the athletes that consistently, I see struggle the most when they have maybe a poor set of results or a bad patch of training, or they get injured or have other setbacks that can occur. Interestingly, I've seen this a lot at the elite, even at the world-class level. This pattern is often reflected in how the athlete behaves, and I see it as being destructive to long-term success and development. So, as I mentioned at the top of the show, I often ask pro athletes about their WHY. What does success look like? And every single time that I've coached an athlete, some of them being very, very good, up to World Champion level, the ones that struggle to come up with something authentic and believable—this is what I want to get out of this. This is why I'm doing it—the athletes who struggle with that are the ones who are most prone to having big swings of emotions. They often bounce between coaches, and they might experience a singular breakthrough performance, but quite often, that massive breakthrough performance is not backed up by a career of highly sustained performance. And so they're kind of one-hit wonders, and it's really sad to see, but it's the fact that they're unable, or they haven't spent the time, or they don't value understanding their purpose. And so, therefore, they're more likely to be a pendulum of emotions. They're more likely to be reactive, and when things go against them, they really struggle emotionally, mentally, and practically, so it's no wonder that these are the athletes who struggle to develop that consistent high performance over the long term. It's no wonder that when things go bad, they just hit the eject seat. Get rid of the coach. It must therefore move on to the next one, etc. That. They're going to go through bigger and deeper lows and spirals when adversity spikes. It's challenging, but we can draw from that and apply it. And so, in other words, the key message out of this is not to try and dissect elite athletes; it's really for me to say to you that it's really valuable for you to understand your why and your purpose because then you can progress onto the what and how of your goals. So let's talk about, in part two, establishing your goals.
Matt Dixon 15:29
So in part two, we're talking about establishing goals. What's the process that you want to go through to sensibly build goals and ensure that they're effective, to help you progress towards your ultimate purpose in whatever is important to you in life? Well, the first is not rushing to put pen to paper on things like target events or metrics that you're looking to achieve, but doing so genuinely, and I just sort of alluded to this, but taking the time to understand your purpose and identify it. Why are you doing this? And it's no surprise that I start here; of course, understanding your purpose first is the thing that your smart goals will come out of. What does success look like? I often say to an athlete, Ask yourself, in 12 months, when you look back and see yourself now, where you are going to be in 12 months. What will it look like? And with that, why? What are you looking to get out of it? If you spend some time, it shouldn't take too long, but you can get attached to that. That's your hook. That's the thing that's going to keep you on course, no matter how windy or turbulent the journey is. That is your purpose. And then, under that umbrella, the next step of the process is to start to chart your roadmap, and this is where you get more specific and achievable in your goal setting. Now, you might have heard of SMART goals before, and there's nothing revolutionary about this. It's a very nice structure. It's very simple, and that's to set specific, S, measurable, M, achievable, that's important, A, relevant to you and your purpose and where you're driving, and that's R, and then T, time-bound goals. So that's just a nice, memorable, smart, okay, specific, measurable, achievable, relevant, and time-bound goal. Now, these goals want to be sensible for you and realistic, but at the same time, they want to be challenging enough that they'd initiate a little bit or ignite a little bit of the oh shits. In other words, enough challenge to promote a ton of anxiety for you. Can I do this? Well, you can, if you take the right action, you're fully committed, and you understand why you're doing it. Then, with those goals, you break those larger goals into smaller, manageable steps. And that's the power of goals: they create the framework, the direction, and the compass. But most importantly, if they're taking you on a journey towards your purpose, then you have the opportunity to say, Okay, to achieve them, what do I need to do? And that's the how; what do I need to do? And how am I going to do it, boom? That is where goals become valuable because it is out of there that you can finally move on to the third step, which is to create a plan. In other words, develop a clear plan of action, or actions that are going to help you achieve your goal.
Matt Dixon 18:40
Now this is it, and I say this as a coach. This is particularly powerful if you do it with a coach, someone who guides you and helps you build this framework and plan. Why? Well, a coach should have wisdom from taking many journeys before the one that you're on. It's your journey. It's the first time you're doing this many journeys, just like you do with other people and with other athletes if it's in an athletic context. And so they've done it before with other people. Number one, they've got the main experience and expertise, so they should bring a certain amount of wisdom, and they also act as a valued sounding board and sanity check for you. You can have lots of ideas, but a good coach should be able to filter those ideas and help you get to the actionable stuff that's going to yield most of the important steps towards the journey. This is why, as a tangent, so many purple patch athletes that we coach on our tri squad program, which is a little bit more of an autonomous program, come with a lot of support from the surrounding community, but a lot of them like to get individual coaching consultations so that they can set the plan because they understand that then they can go away and execute and they don't need the one-to-one day-to-day accountability. They have that, and they leverage our community, our broader athlete community, to help them on that journey. And so that's why a lot of our tri squad athletes say, Hey, I want to get a consultation to help me think through this stuff and plan it. And so that plan is not built in a vacuum. It's understanding your purpose, setting goals that are time-bound and measurable, understanding what you need to get done, and then planning for it. It's a pretty simple process that you go through, yeah? The fourth element, then, is to start. But here's the important thing about starting: you want to start without being in too much of a rush and ensure that you're starting at your starting point, because where you want to go is going to include transformation, evolution, development, and improvement, but you're not there yet. And so the biggest mistake that I see people make is that they begin their journey too quickly, and they just throw everything at it. Of course, they're excited, they're anticipating, and they may get a bit of fear, so they throw it, and bad things happen. Athletes break, get injured, lose motivation, etc., or you start ahead of the reality of your start line. So if you're currently absolutely sedentary, Let's use a health and longevity example. If you're sedentary right now, you don't want to take on too much at once. You don't say, Okay, I'm going to start exercising seven days a week. I'm going to join a gym. I'm going to make sure that I go jogging on the weekend. I'm also going to prioritize my sleep. I'm going to improve my nutrition. I'm going to hydrate every day. It's overwhelming; it's too much, and you're going to struggle and fail, and you're going to have setbacks, and you're going to hit the cycle. So we don't want to do that, so that's very important. Instead, you might just say, I'm going to walk 20 minutes every night after dinner. So, that's simple. I'm going to do it for three weeks. There's a mini-goal that leads you to the bigger goal that you might have, and it informs your actions. And then, once I've done that for three weeks, I might be able to add something. And I'm going to add that maybe thinking about my sleep is my next thing. And the third thing I know is that, two weeks later, because I'm now walking every night after dinner, maybe I'm including a little bit of an extension on the weekend now, and I'm sleeping better. Now I'm going to think about my hydration. So there are steps of transformation that are important that begin at your starting line. What do you see as an Olympic athlete or a world champion athlete? They haven't been that way for a long time. They started somewhere, and they developed over not just months but years. And this becomes important.
Matt Dixon 22:42
And that's it. Yeah, we're done. Not so fast. There's a couple of other things. As you put these things into action, Step number five is to lean into resources and support. Don't go on this journey alone. Use your resources, such as coaching, materials that you have, perhaps your community, or support that you can have. Maybe even if it's just a buddy that's going on a journey, you need people to help you. At Purple Patch, for the athletes, it's the coaching team; it's the athlete community. It's the supporting domain experts that we provide access to. It's those people and resources that help the individual thrive within an ecosystem, within the Purple Patch team and community of athletes. But I encourage you—don't go alone. And then finally, the two components to help those goals go on and be successful. Number one, which now I'm on, I think point number five or six is reflection. In other words, consistently as you apply the plan, ensure that when you think about goal setting, you're integrating moments where you pause, where you come up out of the weeds of the day-to-day, and where you assess your progress. Am I on track? What am I doing? Well, where do I need to adjust? How should I adapt the program relative to the obstacles or challenges that I have faced along the way? And then the final component, as you're going on this journey, because it is a journey always, no matter whether you're looking to build a business, build an athlete, or improve your quality of life, whatever it is, finally, make sure that you give yourself little moments of celebration. Because of that journey, it's tough and arduous. It takes time. It can't be rushed, and so you can make it a real grind. It can become pretty sterile, but a sure way to maintain your motivation and ensure that you are driving towards your purpose is to make it fun and to celebrate the mini victories that you do have along the way, because there will be tough times, but there will also be chances of success and enjoyment. Now, to wrap it up, on purpose and goals at Purple Patch, we always talk about helping athletes go fast and achieve their athletic goals while also amplifying how they show up in life. In other words, our purpose is not just about helping you go faster. It's the fact that while we are helping you go faster, the goals are not just about achieving success in sports, PRs, first-time finishes, qualifications, World Championships, etc. It's also about fulfilling your purpose and contributing to your overall well-being, and so that's the driver of how we think about that. So under that banner, what I want to do is I want to finish with the pitfalls, because as we go along this journey, there are quite a few pitfalls, and I want you to avoid those as you're thinking about setting up a performance journey, establishing goals, and making sure that you identify your purpose. So let's hit part three. Let's tackle the pitfalls.
Matt Dixon 26:09
I've set my purpose, and I've set my goals. What could go wrong? Well, it turns out quite a bit. So why don't we avoid it? Because it's mostly absolutely avoidable. The first pitfall that I see is people making unrealistic goals. In other words, they're just setting goals that are way too ambitious and unattainable. Shooting for the moon is great, but being unrealistic, particularly in the context of your life, can ultimately lead to frustration and disappointment. Remember that the driver of your motivation is purpose, and that's important. And under that umbrella, your stepping stones to achieving your purpose are your goals. And so it is an achievement of a goal of which you can establish another goal, of which you can establish another goal that leads you on to your ultimate purpose, and that's valuable. And under that banner, that's how Olympic athletes would set it up; that's how people who become world champions would set things up, etc. And so if I'm at the start of an Olympic cycle, I'm not thinking Olympic Games, Olympic Games, Olympic Games. That might drive me inside, but I'm setting up goals for the year that can help me improve and take another step towards the purpose of ultimately becoming the best athlete that I can be, and when I'm the best athlete that I can be, guess what? I might become an Olympic champion. I was never good enough for that. But there you go. You know, that's the concept. Now, this becomes particularly important if you're a time-starved individual where you've got massive competing demands, because you need to have a little bit of a reality check in there and say, Look, I'm going to achieve great things, but I can't do it as a consequence of all of the other important, non-negotiable competing demands that might come with family and friends or, of course, come with the responsibility of work. And so putting goals in context, I think, is valuable for you. Just keep that in mind as you establish your goals. The second big pitfall is athletes having too many goals—overloading themselves with too many goals at a singular time. There's a reason at Purple Patch that we talk about nailing the basics, and this is on a habitual basis, back to back. So always going easy on easy sessions, post-workout fueling—all of the components that make up success. But the second component, which is what we're looking to do, is to focus the energy on the things that are going to yield the biggest performance games while filtering out distractions. And so we try to have athletes focus on just a few things and master them so that they can improve. The same goes for goals. Don't have 10 goals; just have one or two. Maybe have a primary goal and a couple of minor goals that are going to help us get on the way there. Let's give me an example. This is an athlete that I was talking about this morning. Next year, he wants to go and do an Iron Man. Fantastic. But right now, the goal through the coming three months is to focus on real mobility and strengthening and running consistently, where what has plagued him in prior lives is planter faciutus, and we want to remove that as a factor. So he's got a goal: by the end of three months, he can run without any real consideration of injury being a consistent setback for him. Now he's going to have a target race as well, but that's a primary goal, which is, of course, informing our actions and how we get there, and if we're successful, he's got a higher propensity to be successful in his Ironman training to get him ready to go and have this first great achievement at an Ironman, really simple stuff. So many goals can be inhibiting as well. Pitfall number three is a lack of clarity. So this is important; just having vague goals can ultimately create a lack of direction or confusion. I talked about a goal coming out of your purpose; that's important, but it's also only going to be effective if it is going to inform your steps, your actions, and your HOW. So if it's vague or confusing, it's just there; it's just a goal, but it's not going to elicit anything, but maybe a short-term, little peak of motivation, so really get clear and crisp on them. Alrighty. Pitfall number four is a huge one. People do this all the time, obsessing over the outcome rather than the process. Now, I talked about this quite a bit, but focusing on process, or process for you, is helpful. If you overfocus on the result, it's just to amplify stress, and it's going to neglect the importance of the learning process. And so when you get someone to focus and put their energy into the process, then you're having them shift their emphasis onto the things that are under their control. And that's empowering. That's beneficial. When I see athletes that just focus on outcome, outcome, outcome, then when they're met with the first piece of adversity, and let's just think about it, a bad workout, immediately, oh no, I'm never going to be able to win, qualify, finish, or whatever the goal might be for the race, instead of saying it's a bad workout, let's put it behind me, and let's move on. And then a huge component, and this is something that is born out of my work with elite athletes: a big pitfall, a lack of reflection and adjustment. The greatest athletes that I ever worked with were masters—they didn't need me to tell them—masters of saying, Let's pause. I want to come up, and I want to reflect. Now, they might not have verbally said that, but that was baked into their psyche. They developed them. What are we doing? Well? Are we on track? What do I need to adjust? Really powerful and important stuff. And the final pitfall was going on a journey alone. I can't overemphasize this enough. This is important. If you are ambitious, purpose-driven, and have goals, typically failing to leverage the necessary support and resources can hinder your ability to achieve your goals. I never see athletes, and I can say that I seldom see them, but I never see athletes who thrive long-term when they go in a purely individual pursuit. It is so much better to be a part of something. And I see this in organizations. I see this in elite sports. The higher the performance level we see in the athlete, or the higher the organization, the much more likely it is that that person is going to reach out for external support. And bizarrely, amateur athletes love to emulate professionals, except in one area: coaching. Confusingly, they want to mimic pros in every way, apart from the fact that every pro who is successful over the long term has a coach. And yet, many amateurs fall into the trap of thinking, I'll just go alone. I'm not going to benefit from that, which is a strange perception; every single elite athlete who is successful in the long term is coached, and there's a reason for that.
Matt Dixon 33:38
And so, in conclusion, be brave, folks; be ambitious, but ensure that your goals are realistic, clearly defined, process-oriented, and supportive of your overall well-being. And if you want to maintain your motivation and stay engaged, review and adapt those goals as necessary. And finally, if those goals are born out of a greater purpose, then you're going to have not just better results but greater personal fulfillment and, ultimately, control, and that makes it a lot more fun. I hope that helps with purpose versus goals. We'll see you next week. Take care.
Matt Dixon 34:21
Guys, thanks so much for joining, and thank you for listening. I hope that you enjoyed the new format. You can never miss an episode by simply subscribing. Head to the Purple Patch channel on YouTube, and you will find it there, and you can subscribe. Of course, I'd like to ask you if you will subscribe and share it with your friends. It's really helpful if you leave a nice, positive review in the comments. Now, if you have any questions, let me know. Feel free to add a comment, and I will try my best to respond and support you on your performance journey. And, as we commence this video podcast experience, if you have any feedback at all, as mentioned earlier in the show, we would love your help in helping us to improve. Simply email us at info@purplepatchfitness.com or leave it in the comments of the show on the purple patch page, and we will get you dialed in. We'd love constructive feedback. We are in a growth mindset, as we like to call it, so feel free to share with your friends. But as I said, let's build this together. Let's make it something special. It's really fun. We're trying hard to make it a special experience, and we want to welcome you into the Purple Patch community. With that, I hope you have a great week. Stay healthy, have fun, keep smiling, do whatever you do, and take care.
SUMMARY KEYWORDS
goals, athlete, purpose, journey, coach, important, patch, actions, performance, pitfall, purple, set, success, motivation, individual, other words, improve, process, measurable, valuable